It’s not easy to capture someone’s attention. In a crowded digital world, marketers must find every means possible to stand out from the crowd and connect with their target audiences. For that reason, video marketing has become far more popular among companies of all sizes. Video marketing is expected to account for about 82% of all internet traffic by 2022.

This means that 2021 will have to be the year of video marketing for many small and medium-sized enterprises. About 78% of people watch videos every week, and 55% watch videos every single day.

If you don’t have high-quality video content, you’re missing out on a huge business opportunity. The video should be at the center of marketing strategies at this stage, but not only because people like to watch videos.

Video marketing has a number of significant advantages for your business. If a website contains a video, it is 53 times more likely to appear on the first page of Google search results. Having a video on your landing pages will increase conversion by as much as 80%. Between SEO and conversion optimization, the video will help you improve the efficiency of your organic traffic.

There are lots of different types of videos and a good understanding of your purpose is part of creating an effective content marketing strategy before you sit down and create the video. In this regard, you want to ensure that the type of video and the purpose of the channel (if socially available) fit the purpose of the video itself.

Here is a breakdown wherein various types of videos can be used.

Explanators can assist people in education about your product and can be used with instructions, customer service, and a range of different applications.

Interviews can help foster conversation amongst groups or show a special guest or influencer. You can always use the audio again and market it as an audio podcast, for example, if you create videos with guest experts.

Brand ambassadors in exchange for free products can create product reviews and demo videos. If you can find people in your industry who want to increase their welfare, this can be a great way to get mainly free publicity. This can help you learn about the product if the people who perform video reviews are very committed and commented about it. Thus, it can work as market research in some sense.

Live video is the best opportunity for your audience to get close and personal, particularly on social channels.


Video is one of the most common types of entertainment on the planet, and it’s not going anywhere anytime soon. And that makes sense: we want connection and personality in an impersonal digital world. It’s meaningful, we want to see and hear people in real life.

Video doesn’t just have a good time, it is one of the most convenient ways you and your business, or your customers, can get closer to you and give them a real look. The main thing here is to think beyond profit and product – show them a little bit about your philosophy, share some information or provide valuable information on an interesting event. The more they are aware of your good practices, the more likely they are to stick around.

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